In 2022, after a long, strategically designed and thought out process, we launched our new blog and called it Ideas – a place to throw down our ideas, inspire your ideas, provide an arena for creative exploration, reflect on culture, and celebrate our contributors’ work.
This year, our best and most read articles reflected the variety in our audience’s ideas and interests. From debranding to decolonizing, business content to women in media, contributor interviews to design trends, these are the posts people like you read most. Give them a gander and see what ideas pop up for the coming year’s creative campaigns.
Revisiting, rebranding, debranding: how to evolve with your brand
Not long ago, our world was entirely different. In the past 2 years alone, we’ve been through a pandemic, extraordinary climate disruptions, major political transitions, and transformative social reckonings. Culture, society, and individuals have adapted to new norms faster than ever before—but where do brands fit into this rapid pace of transformation? And what are the new standards for developing as a modern, equitable brand?
How to start decolonizing your brand
The term “decolonize” has recently entered the mainstream vocabulary. Calls to decolonize business, branding, healthcare, design, fashion, academia, and many other institutions are becoming louder and more commonplace. But what exactly is decolonization? And why is it a crucial practice to evolve your brand?
People love portraits. We are surrounded by them. We see representations of people everywhere. But why are we so drawn to pictures of other people? More curiously, how can a stock portrait of an anonymous person capture our attention?
There’s a new trend in town that’s infiltrating businesses big and small. A visual representation of a shared experience. We see them every day, yet rarely take notice of their weight in our collective consciousness. They provide an array of everyday needs ranging from lighters, to trashy magazines, to late-night twinkie runs and have been the grounds for communion over many a curbside snack. Convenience stores — the unsung nostalgic throwback of our modern lives.