Marketers have always chased the same question: what truly moves an audience? For years, emotional impact was a matter of intuition. Now, emerging tools are revealing what we couldn’t see before, how people actually feel, not just what they click.
In the new season of our podcast, marketing executive Max Kalehoff shares how this shift is reshaping attention, emotion, and the art of effective advertising.
Good Practice Season Two: Signs of Life
The new season of Good Practice, “Signs of Life,” dives into the friction and connection between creative instinct and data intelligence. It’s about how ideas take shape when intuition meets evidence. Together, Stocksy CEO Trace Cohen and Creative Director Genevieve Ross host conversations with the leaders redefining creative practice today.
Episode 4: featuring Max Kalehoff, VP Marketing at Realeyes
As VP of Marketing at Realeyes, Max helps brands and platforms decode audience reactions using AI-powered face and emotion tracking. With a career spanning leadership roles at Nielsen, Syncapse, and SocialCode, he’s built a reputation at the intersection of creativity and data.
Emotion AI sits at the intersection of empathy and efficiency, able to both capture attention and enhance understanding. During this episode of Good Practice, Max Kalehoff explores that tension, sharing how emotion-aware data is reshaping advertising and what it reveals that traditional metrics miss.
“Technology isn’t about replacing creative intuition,” he says. “It’s about giving teams better signals to build with.”
Max shares what the industry has learned from the pivot to attention-based metrics, how creative and media teams can apply emotion insights responsibly, and where he sees advertising headed in the next five years. For him, the promise of emotion AI isn’t just about efficiency. It’s also about understanding relationships at scale.
How to Listen
Follow Good Practice on Spotify or Apple Podcasts to access the latest episodes as soon as they drop.
