At long last, travel is back! The World Travel & Tourism Council (W.T.T.C.) projects that travel and tourism in the United States alone will return to pre-pandemic levels this year. But that doesn’t mean a return to the way things were—or, a return to the endless wanderlust concepts that have haunted our Instagram feeds for the last decade.
Unassuming or quieter moments speak to the intimate, human, and imperfect dimension of travel experiences.
Our expectations around travel have changed dramatically. Instead of seeking idealized travel destinations and photogenic landscapes, vacationers are choosing secondary locations, getting immersed outdoors, and prioritizing connection with friends and family.
First-person POV offers us a personal, unmediated perspective – moments captured between friends or family, not a photographer.
Medium and wide compositions bring us close enough to see and feel the experience but also offer context, landscapes, and views.
We’re seeing love for the raw, candid, and very human moments that make our travel experiences memorable. For a fresh take on the tourist gaze, take a wander through our Out There collection.
Emotive, raw, and expressive scenes remind us that travel is about making memories, not perfectionist postcards.
The popularity of transit themes (boats, planes, trains, and road-tripping) proves it’s still about the journey, not the destination. Choo choo.
Film and analog media are rising in usage for their qualities of nostalgic charm. Crisp and radiant daylight evokes the essence of high summer.
