{"id":9416,"date":"2023-05-19T14:31:55","date_gmt":"2023-05-19T21:31:55","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=9416"},"modified":"2024-12-17T11:01:56","modified_gmt":"2024-12-17T18:01:56","slug":"lgbtq-representation-in-stock-media","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/lgbtq-representation-in-stock-media\/","title":{"rendered":"7 ways to improve LGBTQ+ representation in stock media"},"content":{"rendered":"
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Pride month is a time to celebrate the diversity and incalculable contributions of the LGBTQ+ community, but it’s also an opportunity to step back and think about how we better represent the LGBTQ+ community in all aspects of our society, especially media content. <\/p>\n\n <\/div>\n \n \n \n

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What does better visual representation mean for this community? <\/h3>\n

In visual and advertising media, there’s often a tendency to rely on a limited set of signifiers to represent LGBTQ+ people and identities\u2014rainbow flags, androgynous fashion, theatrical gender presentations, intimate couples, etc.<\/p>\n

What we\u2019re often missing is the representation of a fuller range of relationships, lived experiences, and lifestyle themes. <\/p>\n

To add depth and breadth to the representation of LGBTQ+ people and communities, we need to think outside of Pride month symbolism and make inclusivity present in every campaign. We need to go beyond stock tropes.<\/p>\n\n \n \n \n \n

\n\n \n \"Laughing\n <\/a>\n
\n \n Mar\u00eda Soledad Kubat\n <\/a>
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Don\u2019t plan a campaign about diversity. Plan a campaign about a concept and cast diverse models.<\/p>\n\n \n <\/div>\n \n \n \n

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1 – Defy gender norms<\/h3>\n

Be inclusive of gender identities that demonstrate a diversity of expression beyond the binary (male\/female) framework.<\/p>\n

Although non-binary, genderqueer, and third gender identities are common, mainstream media often fails to accurately represent non-binary individuals. The images and messages portrayed in media tend to reinforce unrealistic and limiting stereotypes, which can be harmful to the non-binary community.<\/p>\n\n \n \n <\/div>\n

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\n \n \"Young\n <\/a>\n
\n \n Ivan Gener\n <\/a>
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2 – Show families<\/h3>\n

Show LGBTQ+ families in everyday life to normalize diverse families in media representation. Such as:<\/p>\n