{"id":8660,"date":"2023-03-22T09:46:07","date_gmt":"2023-03-22T16:46:07","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=8660"},"modified":"2023-06-15T15:16:07","modified_gmt":"2023-06-15T22:16:07","slug":"reflecting-on-a-decade-of-creativity-in-stock-media","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/","title":{"rendered":"Reflecting on a decade of creativity in stock media"},"content":{"rendered":"
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Top 10 things we\u2019ve learned about creativity from\u00a0 10 years in Stock media.<\/span><\/p>\n

2023 marks a milestone for us at Stocksy \u2014 as we celebrate 10 years of disrupting the stock media industry. Over the last decade, tremendous changes in the industry have stretched standards and artistic possibilities in every way possible. <\/span><\/p>\n

To mark this occasion, we’ve drawn on dozens of interviews with our artists and compiled a list of the indispensable values and advice they\u2019d offer creatives today. <\/span><\/p>\n

Here’s what we’ve learned so far \u2014 our top ten creative insights for the next decade.<\/span><\/p>\n

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1 – Never underestimate your audience<\/h3>\n

Over the years we have found that our audience of marketers and creatives want to be surprised and challenged. They aren\u2019t looking for stock content that looks like stock content \u2014 i.e. predictable, mainstream, formulaic, generic, or safe. <\/span><\/p>\n

Our community has proven time after time that creativity, intention, and care can be brought to even the most \u201cunsexy\u201d staple stock subjects. Check out our <\/span>Raw Cuts Business Gallery<\/span><\/a> as an example of how even tired stock conventions like \u201cbusinesswoman working on laptop\u201d can be innovated in a fresh, exciting, and contemporary way.<\/span><\/p>\n

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\n\n \n \"Happy\n <\/a>\n
\n \n Hernandez & Sorokina\n <\/a>
\n \n <\/figcaption>\n <\/figure>\n \n <\/div>\n
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2 – Exercise discretion with trends<\/h3>\n

Stylistic preferences come and go and can move quickly. What was HOT yesterday might be NOT today (remember those coffee tints and fades that were all the rage a few years ago? Remember the pineapple thematic?) <\/span><\/p>\n

In creative visual fields, we have to be adaptable to these evolutions and observe and anticipate the changing needs of the market, but at the same time, we should aim for evergreen quality and lasting cultural relevance in everything we do. <\/span><\/p>\n

It\u2019s important to balance consciousness of changing aesthetics but not bend to every micro-trend that rolls through.<\/span><\/p>\n\n \n \n \n \n

\n\n \n \"The\n <\/a>\n \n
\n \n Lilith Matevosyan\n <\/a>
\n \n <\/figcaption>\n <\/figure>\n \n <\/div>\n<\/div>\n\n
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3 – Creativity is a journey<\/h3>\n

It takes serious work and time (and some degree of success and failure) to find one\u2019s own true artistic voice and creative interests. <\/span><\/p>\n

You\u2019ll know it when you get there. Until then, keep experimenting and stay curious about what has worked well, what brings you joy, and what motivates you to create. Everyone\u2019s journey is different. <\/span><\/p>\n\n \n \n \n <\/div>\n

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\n\n \n \"Fashion\n <\/a>\n \n
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\n \n Mar\u00eda Soledad Kubat\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"Hong\n <\/a>\n \n
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\n \n Carmen Palma\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n
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4 – Be true to thyself<\/h3>\n

We like to remind our artists that everyone accepted to Stocksy is selected for their unique vision and talents. We can\u2019t stress enough the importance of trusting in this, and to resist feeling like anyone should adopt a certain look or feel, take up a different genre, or feel pressure to make what they might perceive to be more \u201con-brand\u201d or more commercially savvy content. <\/span><\/p>\n

There is no <\/span>genre-hierarchy <\/span>and the world absolutely needs more original, authentic, weird, and wonderful perspectives. All forms of production and expression are equally valued and give our collection its vital depth and breadth \u2014 which is why our clients choose us.<\/span><\/p>\n

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MILLES STUDIO<\/figcaption><\/figure>\n\n\n
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5 – There is no right<\/i> way<\/h3>\n

Every discipline comes with a certain amount of dogma about what is and what is not correct technique, form, process, and equipment. It\u2019s easy to get caught up by thinking \u201cI\u2019m not a real photographer because don\u2019t have X camera\u201d or \u201cno one will buy this because the focus isn\u2019t perfect.\u201d <\/span><\/p>\n

We\u2019ve found that clients are far more interested in the emotional and conceptual\u00a0 properties of a piece of work than its technical qualities. And besides, encountering technical challenges is a stepping stone to progress. <\/span><\/p>\n

Instead of getting bogged down by the pursuit of technical perfection or the right gear, use what you have on hand. Learn and advance through practice, patience, and experimentation. You might be surprised by what turns out to be your most successful work.<\/span><\/p>\n\n \n \n <\/div>\n

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\n \n \"Asian\n <\/a>\n
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\n \n ZQZ Studio\n <\/a>
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6 – Find community and seek mentors<\/h3>\n

Creative work can be a lonely business so having people in your network to discuss ideas with and share feedback is a wonderful way to develop your practice and have fun along the way. <\/span><\/p>\n

We\u2019re lucky to have a thriving community where photographers, artists and videographers can do just that. Stocksy\u2019s community forums and Discord server are fantastic way for our members to expand their skill set in supportive and collaborative environments.<\/span><\/p>\n

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7 – Stay inspired<\/h3>\n

Never wait for inspiration to strike. Inspiration doesn\u2019t just happen all by itself, it\u2019s part of the job.\u00a0 Everyone has their own methods for getting past creative blocks or expanding their imagination, and more often than not they are asymmetric to the task at hand. <\/span><\/p>\n

Music, museums, exhibitions, TV shows, books, magazines, and curated sites, all in their own way give us clues about what\u2019s going on in the world and connect us to common threads. They also might spark an idea for a formal innovation or present an alternative point of view. <\/span><\/p>\n

So the more open, probing, and receptive we are to all media, the more available we are to receive inspiration from unexpected places.<\/span><\/p>\n

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\n\n \n \"Take\n <\/a>\n
\n \n Yuan Lei\n <\/a>
\n \n <\/figcaption>\n <\/figure>\n \n \n <\/div>\n
<\/div>\n\n\n<\/div>\n\n
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\n \n \"Boys\n <\/a>\n \n
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\n \n Kalenga Nkonge\n <\/a>
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8 – Do your homework<\/h3>\n

Study visual culture in all of its forms \u2014 as you encounter it online or on TV, in museums, books, and magazines, or out-of-home media and advertising. Analyze the success of your own work (what has sold, how the work is used) to understand what your unique value is and how it may service different audiences and end-uses. <\/span><\/p>\n

If you\u2019re hitting a creativity block, head over to our<\/span>\u00a0series called Stocksy Current<\/a>s examining the trends in marketing & design.<\/span><\/p>\n\n <\/div>\n<\/div>\n\n\n\n

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\n\n \n \"Young\n <\/a>\n \n
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\n \n Alexey Kuzma\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"A\n <\/a>\n \n
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\n \n Alina Hvostikova\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n
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9 – Embrace the long road<\/h3>\n

Ultimately, to be successful in stock, <\/span>\u00a0<\/b>It doesn\u2019t matter how talented you are. Like any job, creative production to service a market requires consistency, productivity, and investment. Success also doesn\u2019t happen overnight. Stock is a long game so you\u2019ll need the patience to see results. <\/span><\/p>\n\n \n \n <\/div>\n

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10 – Creativity is infinite, and opportunities are endless<\/h3>\n

<\/b>Don\u2019t be afraid you\u2019re going to use it all up. Dive in and don\u2019t hold back \u2014 the more you tackle new challenges and ideas, the more you\u2019ll grow. A growth mindset is essential to success in the creative industry. <\/span><\/p>\n\n \n \n \n <\/div>\n

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We are proud of our journey to enable the creative class to do meaningful work. <\/h2>\n
\n \n View recent work from our founding photographers<\/span>\n \n <\/a>\n <\/div>\n <\/div>\n
\n \"A\n \n Mattia\n <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Marking our 10th Birthday we interviewed our artists to see what they have learned about creativity and media.<\/p>\n","protected":false},"author":1,"featured_media":8719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16,15],"tags":[50,134],"acf":[],"yoast_head":"\nReflecting on a decade of creativity in stock media - Stocksy Ideas<\/title>\n<meta name=\"description\" content=\"Marking our 10th Birthday we interviewed our artists to see what they have learned about creativity and media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reflecting on a decade of creativity in stock media\" \/>\n<meta property=\"og:description\" content=\"Marking our 10th Birthday we interviewed our artists to see what they have learned about creativity and media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Stocksy Ideas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stocksyunited\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T16:46:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T22:16:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stocksy.com\/ideas\/wp-content\/uploads\/2023\/03\/Stocksy_comp_4304439.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stocksy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Reflecting on a decade of creativity in stock media\" \/>\n<meta name=\"twitter:description\" content=\"Marking our 10th Birthday we interviewed our artists to see what they have learned about creativity and media.\" \/>\n<meta name=\"twitter:creator\" content=\"@StocksyUnited\" \/>\n<meta name=\"twitter:site\" content=\"@StocksyUnited\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stocksy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/\"},\"author\":{\"name\":\"Stocksy\",\"@id\":\"https:\/\/www.stocksy.com\/ideas\/#\/schema\/person\/1893f356d816e8cabb1a15f9a5ba865c\"},\"headline\":\"Reflecting on a decade of creativity in stock media\",\"datePublished\":\"2023-03-22T16:46:07+00:00\",\"dateModified\":\"2023-06-15T22:16:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/\"},\"wordCount\":11,\"publisher\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stocksy.com\/ideas\/wp-content\/uploads\/2023\/03\/Stocksy_comp_4304439.jpg\",\"keywords\":[\"stock media\",\"Stocksy\"],\"articleSection\":[\"Inspiration\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/\",\"url\":\"https:\/\/www.stocksy.com\/ideas\/reflecting-on-a-decade-of-creativity-in-stock-media\/\",\"name\":\"Reflecting on a decade of creativity in stock media - 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