{"id":8124,"date":"2023-02-13T10:45:14","date_gmt":"2023-02-13T17:45:14","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=8124"},"modified":"2023-05-29T11:17:08","modified_gmt":"2023-05-29T18:17:08","slug":"black-and-white-photography-campaigns","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/black-and-white-photography-campaigns\/","title":{"rendered":"Create iconic campaigns with Black & White stock photos"},"content":{"rendered":"
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Black and white photography has an undeniable allure. It has a special power that turns ordinary and everyday subjects into iconic imagery. But when most brands need to show the color of their products or rely on the impact of color to stand out in competitive visual advertising fields, how can the black and white medium be used in fresh and modern ways for advertising and marketing campaigns? <\/p>\n\n <\/div>\n \n \n \n

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Let\u2019s be real. Black and white photography sells a vibe. It\u2019s a bold move to forego color, so even this choice in and of itself is a statement. Black and white (B&W) was the original film stock<\/a>, used to capture some of the most classic and memorable images in history. It reminds us of the richness and historical roots of the medium of photography, as well as the great early modernist photographers<\/a> who helped elevate the status of photography from a technical practice to an artistic discipline.<\/p>\n

In the 1970s, color photography came to the fore, and that\u2019s where it’s been ever since. Color imagery continues to dominate the visual mediascape but the ease and proliferation of picture-taking have also created a saturated sea of digital images. But sprung from the point-and-shoot-with-your-phone era, a renewed appreciation for photography\u2019s artistic traditions emerged.<\/p>\n

Modern audiences<\/a> have developed an appetite for more intentional and creatively captured images, especially in the stock photography realm. In the same moment, people have a growing affinity for brands that refrain from gratuitous shouting marketing tactics and instead strategically draw the viewer in with images that inspire interest, emotional connection, and contemplation.<\/p>\n\n \n \n <\/div>\n

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What makes B&W photography special<\/h3>\n

Black and white photography has formal qualities that make it unique from color. We see life in color; therefore, B&W photography presents a point of view that is unnatural to the human eye, experienced only through the mediation of photography. This distance from reality makes B&W imagery more closely associated with the realm of art and memory. The medium lends its subjects a special weight because it communicates through its very form that a photographic moment is an artifact and also a product of human perception.<\/p>\n\n \n \n \n \n

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Where we\u2019re seeing black and white photography<\/h3>\n

A common misperception is that black and white photography is in the domain of fine art photography or used superficially elsewhere to achieve a moodier, artier, or more nostalgic aesthetic. But for most brands, choosing black and white photography over color is a very conscious and conceptual choice. Artists continue to evolve the visual aesthetics of this art form in new and exciting ways. While some brands have folded black and white imagery into their brand identity for a long time \u2014 see Saint Laurent<\/a> and Dior<\/a> \u2014other brands with more popular street appeal \u2014 Calvin Klein<\/a> and Tracksmith<\/a> \u2014 have leaned into edgier campaign strategies with black and white imagery.<\/p>\n\n \n \n \n <\/div>\n

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