{"id":7763,"date":"2024-06-17T11:41:00","date_gmt":"2024-06-17T18:41:00","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=7763"},"modified":"2024-12-20T11:24:00","modified_gmt":"2024-12-20T18:24:00","slug":"currents-blurs","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/currents-blurs\/","title":{"rendered":"Currents: Beautiful blurs do away with definitions"},"content":{"rendered":"
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Marketing imagery has taken a distinct turn away from displaying detail, and we\u2019re here for it. Dreamlike blurry photos, videos, and illustrations are setting emotional tones and establishing aesthetics for brands, leaving loads of room for consumer interpretations. It\u2019s like painting impressionistic individuality into your experience \u2014 and it\u2019s easy.<\/p>\n\n <\/div>\n \n \n \n

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Why we\u2019re seeing this blurry trend<\/h3>\n

On social media, the perfectionist feed has been in decline since its 2017 Instagram aesthetic peak. Overwhelmingly performative and curated displays of life on social media have imploded to make way for authentic expressions of self. And life is messy. Photographer boyfriends<\/a> have been re-employed. Where blurry celeb selfies were news-making<\/a> events a year ago, they\u2019re now the norm.<\/p>\n

So as that pendulum swings from posed perfection through everyday expression, why not continue that momentum into a form of abstract impressionism?<\/p>\n\n \n \n <\/div>\n

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\n\n \n \"Bouquet\n <\/a>\n \n
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\n \n Natalia Mishina\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"girl\n <\/a>\n \n
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\n \n Rey Sidqi\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Focus isn\u2019t the focus anymore<\/h3>\n

Become inclined to embrace the happy accidents of image-making. Creatives have long found beauty in the abstract \u2014 where aesthetic and emotional resonance exist without technical perfection. While our devices might be chasing sharper, brighter, faster reproductions of reality, the arts and our hearts still long for room for interpretation.<\/p>\n

Seeking understanding and applying one\u2019s own meaning to the world is a universal human experience. So, if you don\u2019t force a definition upon your audience, you provide a natural space for individual interpretation. Less and less of our culture is concrete \u2014 language, identity, aesthetic, work, balance, art, creativity, ownership \u2014 the boundaries all continue to blur. But there\u2019s always a pure experience of senses. Living in the moment even if you can\u2019t parse any part of it.<\/p>\n

Yes, this is getting conceptual and heady about marketing visuals that may just look blurry at first glance. But it\u2019s about demonstrating the value of beauty being bigger than business.<\/p>\n

As a brand, it\u2019s a big display of confidence not just to present a hazy, wavering image of yourself, but to lead with it. In some ways, it\u2019s an offering of respite to your audience. \u201cHere, take a moment with this beautiful abstraction, and don\u2019t think about our products.\u201d A hook of valuable anti-marketing.<\/a><\/p>\n\n \n \n \n <\/div>\n

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Coolpix, bro<\/h3>\n

And it wouldn\u2019t be Currents without noting a nostalgia angle. In this case, we\u2019re catching the growing trend of Gen Z picking up aughts-era digicams<\/a> and exploring the technically-terrible photography of their youth. Their childhood was blurry, poorly exposed, with inaccurate colors, auto flash ON, heavily documented, precariously stored on a single hard drive, and eventually uploaded to Facebook. Consumer photography went from point-and-shoot 35mm film capable of pretty remarkable imagery to difficult-to-decipher-at-all digital overnight. But therein lies a charm. Poor as the quality may be, the memories are still powerful. In other words, you can likely expect UGC to get even more \u201cugly.\u201d<\/p>\n

We\u2019re acknowledging that we can\u2019t capture everything happening in every moment around us. It\u2019s an overwhelming world. So let your focus drift and just take in what you can.<\/p>\n\n \n \n <\/div>\n

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MARYANNE GOBBLE<\/a><\/figcaption><\/figure>\n\n\n
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Exemplary elegance<\/h3>\n

Aritzia\u2019s collaboration with artist Lea Colombo<\/a> takes the token brand ephemera of the shop bag and elevates it into an art piece sure to be saved and passed on to friends the next time you\u2019re hastily packing up a gift.<\/p>\n

Even wedding photographers are seeing requests<\/a> rise for intentionally blurry photos, suggesting the \u201cperfect day\u201d mentality is becoming more accepting of spontaneity and mishaps to be memorable.<\/p>\n

BEFORE ANYONE STARTS RAGING \u2014 this isn\u2019t to diminish the strength of technical prowess in imagery, or the impact of accurate, detailed documentary and product photography. Our collection still loves these purposeful achievements and content. But more space is opening up for imperfection to represent our myriad experiences.<\/p>\n\n \n \n \n <\/div>\n

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\n\n \n \"blurry\n <\/a>\n \n
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\n \n Jesse Morrow\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"people\n <\/a>\n \n
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\n \n Haley Lan\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n
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How to make it yours<\/h3>\n