{"id":6257,"date":"2022-10-14T10:55:06","date_gmt":"2022-10-14T17:55:06","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=6257"},"modified":"2024-06-18T02:22:41","modified_gmt":"2024-06-18T09:22:41","slug":"meta-and-stocksy-media","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/","title":{"rendered":"How Meta propelled their progressive business marketing with Stocksy media"},"content":{"rendered":"
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At Stocksy, we\u2019re always excited to connect and collaborate with our clients to learn how they ideate around stock media, think about the future, and leverage Stocksy to achieve their creative goals. <\/p>\n\n <\/div>\n \n \n \n

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We were fortunate enough to sit down with one of our leading Tech clients Meta<\/a> (formerly known as Facebook) and their Design Lead David Pham<\/a>. Meta has been a collaborative client of Stocksy\u2019s for 7 years since October 2015 – using Stocksy\u2019s media for Meta\u2019s progressive goals ever since. In his role, David focuses on visual storytelling for Meta\u2019s Global Business Marketing team across multiple applications, including digital and traditional marketing, sales presentations, and brand systems.<\/p>\n

They chatted about how stock media can be utilized for marketing goals, the importance of DEI and true representational work, the power and privilege of visual media, and how Meta is thinking about stock media within their global objectives.<\/p>\n\n \n \n <\/div>\n

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About the Meta mission<\/h3>\n

David shared that he uses Stocksy to fulfill Meta\u2019s Global Business Marketing team\u2019s mission to make it easier to turn good ideas into great opportunities. \u201cWe believe in marketing that puts the people and communities we serve at the heart of everything we do. We\u2019re passionate about the customers we serve, and deeply ambitious in the work we do to transform marketing for the world. When it comes to showing this visually, we have a responsibility to represent the people and the communities across the world in a very authentic and relatable way.\u201d<\/p>\n

Meta looks for stock images<\/a> that celebrate moments of human connection among the global community of people they serve. These are moments of interaction between people that give a sense of presence \u2014 they\u2019re vibrant, full of light and\/or movement. Images that make \u201cyou feel as though you are in that moment, like a story that is unfolding. We want images that use depth and dimension to create a sense of immersion (like a surfer riding through a wave) or play with the framing to really pull you into the photo with an intimate crop (friends celebrating a birthday in a backyard BBQ).\u201d<\/p>\n\n \n \n \n <\/div>\n

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Connecting with Meta\u2019s global audience through diverse media<\/h3>\n

Serving a multitude of global target audiences, Meta needs to create content that appeals to every geographic region as well as different business types – from global brands to mom-and-pop businesses. When they are working with campaigns in APAC, North America, South America, and EMEA, David\u2019s team is reflective of that region – always asking if that feels right. \u201cStocksy definitely embodies that – what I like seeing is the variety and the different ways businesses are reflected – not stereotypical representations of businesses. Nice variety of businesses that sometimes we don\u2019t even think about. We love when we can type something in and get inspired by the businesses you see.\u201d <\/p>\n\n \n \n <\/div>\n

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Search Stocksy for your next project or campaign<\/h2>\n
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Representation in stock media<\/h3>\n

Like many of the clients we serve, Meta has come to Stocksy as they see representation as a vital part of their Marketing strategy. Stocksy believes in representing the world as it is and has made it part of its company mission and content policy<\/a> to provide anti-cliche, non-stereotypical representations of all communities.<\/p>\n

We chatted about recent video games and movies in the market and how younger generations seeing themselves in those characters are so important. David explained that the mission at Meta is deeply intertwined with true representation, citing: \u201cOur mission at Meta is bringing people and communities closer together. If we want to achieve this, we must highlight underrepresented groups of people in our visuals and that our visuals represent the communities we serve. Not only will this help people feel seen and heard, but the exposure will also reduce underlying prejudices.\u201d This aligns very closely with Stocksy\u2019s strict content policy<\/a> which is founded on an ongoing system of checks and balances to ensure that we are making considered decisions about content that may be viewed as offensive or problematic.<\/p>\n\n \n \n \n <\/div>\n

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Saving time, saving the environment and providing inspiration<\/h3>\n

When talking to David we asked him why he uses stock media at all. Why with Meta\u2019s resources would you not turn to internal photo shoots or outsource custom editorial? David replied that \u201cStock media helps Meta scale our marketing communications across different experiences in a cost and time efficient manner. We use them on our web pages, ad campaigns, and in presentations. They\u2019re a critical component of our design system.\u201d He also cited sustainability and carbon neutrality concerns with the amount of individualized photo shoots that are happening. Photo and video shoots are huge resource endeavors and have a measurable environmental impact. Scaling through stock media is a sustainable marketing solution.<\/p>\n

\u201cI think that finding the right image and finding the appropriate images is just as important as making the design, the logo, the brand, as strong as it can be. As a Designer, I believe both are equal in weight.\u201d<\/p>\n

But it\u2019s not just about getting the right media for David. It\u2019s also about the enjoyment of the curation and image selection process: \u201cStocksy\u2019s collection is ahead of the curve compared to other stock houses. We spend less time looking for the right photos, we actually enjoyed going through your curated collections, and the photos felt authentic and real. It was like looking at frames of a documentary film. I\u2019m surprised how often I come across photos that bring to life representation that you might not have thought of before.\u201d<\/p>\n\n \n \n <\/div>\n

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Why Stocksy?<\/h3>\n

We were curious to hear why Meta has spent over 7 years with Stocksy. David said that it boiled down to Stocksy\u2019s focus on quality and time saving for their team – \u201cWe are spending less time loading pages after pages to find the right image and yet at the same time finding ourselves discovering images that are sparking inspiration.\u201d<\/p>\n

He also mentioned access to our Curation Services team – which is a unique value add to our clients of Stocksy. \u201cI\u2019m a big fan of the Curation Services Team. When we were creating brand guidelines around photography, we shared it with the Stocksy team to help us create galleries that aligned to our brand, removing the need to create bespoke photoshoots. I gave 5 images to the research team for what I would like and within a week had a whole gallery. The shareable link made it easy for our team to access the curated collection.\u201d<\/p>\n\n \n \n \n <\/div>\n

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Payment options tailored to your needs.<\/h2>\n
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\n \"Young\n \n Hind Bouqartacha\n <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We connected with Meta to learn how they ideate around stock media, think about the future, and leverage Stocksy to achieve their creative goals. <\/p>\n","protected":false},"author":1,"featured_media":6262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[15,28],"tags":[141,142],"acf":[],"yoast_head":"\nHow Meta propelled their progressive business marketing with Stocksy media - Stocksy Ideas<\/title>\n<meta name=\"description\" content=\"We connected with Meta to learn how they ideate around stock media, think about the future, and work with Stocksy to achieve their goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Meta propelled their progressive business marketing with Stocksy media\" \/>\n<meta property=\"og:description\" content=\"We connected with Meta to learn how they ideate around stock media, think about the future, and work with Stocksy to achieve their goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Stocksy Ideas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stocksyunited\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-14T17:55:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T09:22:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stocksy.com\/ideas\/wp-content\/uploads\/2022\/10\/Meta_Stocksy3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stocksy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Meta propelled their progressive business marketing with Stocksy media\" \/>\n<meta name=\"twitter:description\" content=\"We connected with Meta to learn how they ideate around stock media, think about the future, and work with Stocksy to achieve their goals.\" \/>\n<meta name=\"twitter:creator\" content=\"@StocksyUnited\" \/>\n<meta name=\"twitter:site\" content=\"@StocksyUnited\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stocksy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/\"},\"author\":{\"name\":\"Stocksy\",\"@id\":\"https:\/\/www.stocksy.com\/ideas\/#\/schema\/person\/1893f356d816e8cabb1a15f9a5ba865c\"},\"headline\":\"How Meta propelled their progressive business marketing with Stocksy media\",\"datePublished\":\"2022-10-14T17:55:06+00:00\",\"dateModified\":\"2024-06-18T09:22:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/\"},\"wordCount\":10,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stocksy.com\/ideas\/wp-content\/uploads\/2022\/10\/Meta_Stocksy3.png\",\"keywords\":[\"case study\",\"meta\"],\"articleSection\":[\"Marketing\",\"Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/\",\"url\":\"https:\/\/www.stocksy.com\/ideas\/meta-and-stocksy-media\/\",\"name\":\"How Meta propelled their progressive business marketing with Stocksy media - 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