{"id":5001,"date":"2022-08-03T09:28:33","date_gmt":"2022-08-03T16:28:33","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=5001"},"modified":"2022-09-06T13:32:56","modified_gmt":"2022-09-06T20:32:56","slug":"stocksy-currents-biobranding","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/stocksy-currents-biobranding\/","title":{"rendered":"Stocksy Currents: Biobranding"},"content":{"rendered":"
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There\u2019s a fungus among us. Biobranding \u2014 the use of organic forms in branded content \u2014 has become a popular marketing tool recently, which makes us wonder what\u2019s beneath the surface of this evergreen trend.<\/p>\n\n <\/div>\n \n \n \n

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Stock media that looks alive<\/h3>\n

Natural materials suggest a raw, unrefined constitution that brands know consumers value. According to a 2021 report commissioned by the World Wide Fund for Nature<\/a>, we\u2019re living in the Eco-Wakening, an ecological reckoning characterized by a global swell of interest in green consumerism. People consistently want to see sustainability communicated in brand messaging and are often more likely to interact with products that reflect their ideals. Where typical marketing language may fall short of speaking to these principles, subtle aesthetic pairings and thoughtful execution communicate brand values on a more subliminal level.<\/p>\n\n \n \n \n \n

\n\n \n \"seaweed\n <\/a>\n
\n \n Anna Malgina\n <\/a>
\n \n <\/figcaption>\n <\/figure>\n \n <\/div>\n
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A sustained ecosystemic force<\/h3>\n

Using eco-friendly alternatives to traditional products has been popular in Western culture since the 1960s and 70s, and in 1989, most Americans were likely to spend 10-15% more on products that were sustainable. Today, at least 72% more<\/a> consumers buy products that are safe for the environment than in 2014. Across industries worldwide, we\u2019re seeing a desire for transparency and environmental resonance. In turn, companies are developing stronger optical identities that reflect an understanding of this global shift toward sustainable business practices and means for production which directly support our broader ecosystem. We can expect to see an even more expansive visual language for environmental consciousness forming in the near future.<\/p>\n\n \n \n <\/div>\n

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\n\n \n \"Natural\n <\/a>\n
\n \n Jelena Sijak\n <\/a>
\n \n <\/figcaption>\n <\/figure>\n \n \n <\/div>\n
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Whether used as a marketing tactic or applied thoughtfully with a desire for lasting ecosystemic unity, biobranding speaks to an urgent shift in priority for all of us. Our planet and all its inhabitants depend greatly on our combined efforts to maintain a steady course toward fully sustainable ecological communities across the globe. <\/p>\n\n \n \n <\/div>\n

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Make your marketing materials more than just aesthetic with our crop of biological curiosities.\r\n<\/h2>\n
\n \n View the gallery<\/span>\n \n <\/a>\n <\/div>\n <\/div>\n
\n \"Aspergillus\n \n Pansfun Images\n <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>\n\n
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Author Dee Lamar Mills (they\/she) is a non-binary transgender storyteller with their eyes on a bright star somewhere far beyond the perimeter of this galaxy.<\/em><\/p>\n\n \n \n \n <\/div>\n

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Biobranding \u2014 the use of organic forms in branded content \u2014 is now a popular marketing tool. What\u2019s beneath the surface of this evergreen trend?<\/p>\n","protected":false},"author":1,"featured_media":5024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,16,15,116],"tags":[36,118,119],"acf":[],"yoast_head":"\nStocksy Currents: Biobranding - Stocksy Ideas<\/title>\n<meta name=\"description\" content=\"Biobranding\u2014the use of organic forms in branded content\u2014is now a popular marketing tool. 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