{"id":4810,"date":"2022-07-13T10:45:07","date_gmt":"2022-07-13T17:45:07","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=4810"},"modified":"2023-05-29T11:21:03","modified_gmt":"2023-05-29T18:21:03","slug":"modern-women-in-media","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/modern-women-in-media\/","title":{"rendered":"Modern women in media"},"content":{"rendered":"
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In the media industry, we have a legacy of storytelling that often falls short when exploring and representing the female experience.<\/p>\n\n <\/div>\n \n \n \n

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Consciously or unconsciously, artistic decisions and the structure of works \u2014 camera angles, lighting, editing, composition, styling, etc. \u2014 can promote and perpetuate a masculine, heteronormative point of view on audiences and, therefore, their ideals and expectations. One poignant example is keywords attached to women in our collection. At Stocksy, our members choose the keywords they input and find many descriptions that value youth and physical appearance: young, beautiful, pretty, fashion, beauty, attractive, and cute.<\/span><\/p>\n

However, none of these keywords were in our topmost searched terms by clients in the last year. Our buyers want business<\/span> (#1 most searched for term with \u201cwoman\u201d), diversity<\/span> (Black and Asian ranked #4 and #7, respectively), age representation among models<\/span> (older, mature, and senior are all in the top 25 searches for woman), confidence and strength<\/span> (confident woman is #24, strong woman is #34), and real life activities<\/span> (searches for stretching, active, sport, hiking have all increased over 200% in the last year).<\/p>\n

Like the progressive brands and creators we work with, Stocksy is committed to a strict content policy<\/a> with concrete actions to address shortfalls in media representation. In recent years, we’ve come a long way in our effort to supply more modern, diverse, and empowering reflections of women. We see this progress in the expansion of female artists in our co-op and the critical discourse that addresses issues of bias, stereotyping, and non-inclusive treatment. But there is still more we can collectively do.<\/p>\n\n \n \n <\/div>\n<\/div>\n\n

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The Female Gaze<\/h3>\n

Registering the “male gaze” is an essential first step in understanding how women have been traditionally treated in popular culture and how we can raise the bar. The male gaze describes the tendency of the narrator to assume a male viewpoint. Therefore, female characters are constructed through a male lens and shaped by male desires. This perception imbalance has resulted in a long history of inaccurate interpretations of women. Common attributes are:<\/p>\n