{"id":12334,"date":"2025-07-03T13:05:50","date_gmt":"2025-07-03T20:05:50","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=12334"},"modified":"2025-07-03T13:05:51","modified_gmt":"2025-07-03T20:05:51","slug":"good_practice_podcast_featuring_amy_carvajal","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/good_practice_podcast_featuring_amy_carvajal\/","title":{"rendered":"Good Practice podcast: Amy Carvajal on AI, Originality, and Award-Worthy Creative"},"content":{"rendered":"<div class=\"wp-block-columns stocksy-intro-text\" id=\"block_5d5fcaa2b21dba007f058a12ca0bfcf5\">\n    <div class=\"wp-block-column\" style=\"flex-basis:8%\"><\/div>\n    \n    \n    \n    <div class=\"wp-block-column has-large-font-size\" style=\"flex-basis:66.66%\">\n        <p>In Episode 3 of our podcast season on Conscious Curation, creative executive and regular on advertising awards juries Amy Carvajal shares how technology is shaping what stands out and why in marketing today.<\/p>\n\n    <\/div>\n    \n    \n    \n    <div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns stocksy-image-contained\" id=\"block_7e64e7abf778ee268562610400088e2e\">\n  <div class=\"wp-block-column\" style=\"flex-basis:8%\"><\/div>\n  \n  <div class=\"wp-block-column\" style=\"flex-basis:92%\">\n    <figure class=\"wp-block-image size-full\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.stocksy.com\/ideas\/wp-content\/uploads\/2025\/07\/20250625_GoodPracticePodcast_S1-EP3_Blog_InLine.png\" class=\"attachment-large size-large\" alt=\"\" \/>\n            <figcaption>\n                          <\/figcaption>\n    <\/figure>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns stocksy-generic-text-image\" id=\"block_4da18712c0cb83eb5636ef6bf32389b6\">\n\n  <div class=\"wp-block-column\" style=\"flex-basis:24%\"><\/div>\n  <div class=\"wp-block-column\" style=\"flex-basis:58%\">\n\n    \n              <p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6b2kYLaCjbzk94BXj6gVRn?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n      \n              \n        \n  <\/div>\n  <div class=\"wp-block-column\"><\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-columns stocksy-generic-text-image\" id=\"block_5cc440d9607ecfb488a903cb68880293\">\n  <div class=\"wp-block-column\" style=\"flex-basis:8%\"><\/div>\n  <div class=\"wp-block-column\" style=\"flex-basis:58%\">\n    \n              <h2>Good Practice Season One: <em>Conscious Curation<\/em><\/h2>\n<p>Our new interview series, Good Practice, delves into what makes good creative and good business. Together, Stocksy CEO Trace Cohen and Chief Creative Officer Genevieve Ross co-host this interview series, exploring the ways curation feeds into guests\u2019 creative practice.<\/p>\n<h2 style=\"text-align: left;\">Episode 3: featuring Amy Carvajal, Creative Director at Amy x Co<\/h2>\n<p>What separates the good from the great in creative work? According to Amy Carvajal, curiosity, craft, and the willingness to ask better questions are vital ingredients. As a highly-lauded creative exec, former CCO at top agencies like Code &amp; Theory and McCann, and founder of <a href=\"https:\/\/www.linkedin.com\/company\/amy-x-co\" target=\"_blank\" rel=\"noopener\">Amy &amp; Co<\/a>, Amy helps brands turn values into action. In this episode of Good Practice, she shares her insights on work that stands out in 2025, how AI is influencing creative process, and why sometimes the best ideas start with rewriting the brief.<\/p>\n<p>As a seasoned juror for the Effies, Webbies, and many more, Amy knows firsthand what makes great creative work, and holds an inside view of what rises to the top. For her, standing out isn\u2019t just about having a culturally relevant idea \u2014 it\u2019s equally about execution. \u201cCraft is the hardest thing to do,\u201d she says.<\/p>\n<p>Whether it&#8217;s in a fine-art portrait or a well-placed billboard, true craft is felt as a lasting impression. Once the standard criteria for judging creative work get exhausted, personal response remains an ultimate guidepost: \u201cAm I jealous of it? Do I wish I did it?\u201d<\/p>\n<p>Drawing inspiration from art and commercial work alike, Amy points to painter <a href=\"https:\/\/whitney.org\/press\/american-sublime\" target=\"_blank\" rel=\"noopener\">Amy Sherald\u2019s<\/a> use of color and Aer Lingus&#8217; &#8220;<a href=\"https:\/\/www.campaignlive.com\/article\/aer-lingus-irish-exit-uncommon-creative-studio\/1914577#:~:text=%E2%80%9CIrish%20exit%E2%80%9D%20signs%20pointing%20to,occasion%20discreetly%20without%20telling%20anyone.\" target=\"_blank\" rel=\"noopener\">Irish Exit<\/a>&#8221; campaign as examples of creativity that lingers, combining elements of elegance, simplicity, and memorable impact, with reference to Sherald, and Ireland\u2019s national carrier daring smart, cheeky and use culturally referential humor.<\/p>\n<p>Amy also opens up about her use of conversational AI and generative AI in her own practice. \u201cAI is not the final chapter,\u201d she says. Instead, it\u2019s a tool to quickly establish a baseline, visualize ideas or test assumptions \u2014 even if that just means ruling out the obvious. \u201cIt tells us what the norm is, so we can evolve past it.\u201d<\/p>\n<p>Reflecting on her own creative process, Amy finds a through-line in notions of pushing through mental boundaries. Whether teaching herself to craft books as a child, or learning code in order to hold her own in new conversations, she defines her own idea of what\u2019s possible.<\/p>\n<p>\u201cI don\u2019t believe that impossibility exists,\u201d she says. \u201cAnything is possible\u2014it\u2019s just, what\u2019s the hurdle we need to overcome to get there?\u201d<\/p>\n<p>For Amy, that\u2019s the heart of her practice: identifying what triggers the next shift in perspective, constantly \u201ccoming at things from different angles&#8230; turning over a different rock.\u201d<\/p>\n\n            \n              \n    \n              <h3>Podcast Highlights<\/h3>\n<h4>0:47 \/ Introducing Amy Carvajal to Good Practice<br \/>\n2:31 \/ What makes creative work stand out in today\u2019s awards landscape?<br \/>\n5:47 \/ Drawing inspiration: The Whitney museum\u2019s Amy Sherald exhibit<br \/>\n7:43 \/ AI as a tool: table stakes or transformative?<br \/>\n12:17 \/ Impact alchemy: cultural meaning and technical craft<br \/>\n17:15 \/ On reorienting the creative brief<br \/>\n24:00 \/ Campaign conversations: U by Kotex\u2019 Break the Cycle<br \/>\n31:10 \/ Creativity as curiosity: from childhood to heavy metal needlepoint<\/h4>\n<h3>How to Listen<\/h3>\n<p>Follow Good Practice on <a href=\"https:\/\/open.spotify.com\/show\/1EwUoOFHJzTxgX6BnHmqej?si=e83090cd11b34192\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> or <a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/good-practice-presented-by-stocksy\/id1812913132\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a> to access the latest episodes as soon as they drop.<\/p>\n<p><a style=\"margin-right: 24px;\" href=\"https:\/\/open.spotify.com\/show\/1EwUoOFHJzTxgX6BnHmqej?si=e83090cd11b34192\"><img decoding=\"async\" style=\"height: 48px;\" src=\"https:\/\/www.stocksy.com\/ideas\/wp-content\/uploads\/2025\/05\/Spotify_Full_Logo_RGB_Green.png\" \/><\/a> <a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/good-practice-presented-by-stocksy\/id1812913132\"><img decoding=\"async\" style=\"height: 48px;\" src=\"https:\/\/www.stocksy.com\/ideas\/wp-content\/uploads\/2025\/05\/US-UK_Apple_Podcasts_Listen_Badge.png\" \/><\/a><\/p>\n\n            \n              \n      <\/div>\n  <div class=\"wp-block-column\" style=\"flex-basis:34%\"><\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In Episode 3 of our podcast season on Conscious Curation, creative executive and regular on advertising awards juries Amy Carvajal shares how technology is shaping what stands out and why in marketing today.<\/p>\n","protected":false},"author":1,"featured_media":12335,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[22,16,15,28,116],"tags":[36,37],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good Practice podcast: Amy Carvajal on AI, Originality, and Award-Worthy Creative - Stocksy Ideas<\/title>\n<meta name=\"description\" content=\"Delving into what makes good creative and good business. Featuring candid conversations with professionals, artists, and change-makers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stocksy.com\/ideas\/good_practice_podcast_featuring_amy_carvajal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stocksy Ideas - Stories for meaningful work\" \/>\n<meta property=\"og:description\" content=\"Delving into what makes good creative and good business. 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