{"id":1203,"date":"2021-12-02T21:15:01","date_gmt":"2021-12-03T04:15:01","guid":{"rendered":"https:\/\/www.stocksy.com\/ideas\/?p=1203"},"modified":"2025-05-23T12:35:26","modified_gmt":"2025-05-23T19:35:26","slug":"cannabis-stock-photos-need-an-update-heres-how-to-do-it-2","status":"publish","type":"post","link":"https:\/\/www.stocksy.com\/ideas\/cannabis-stock-photos-need-an-update-heres-how-to-do-it-2\/","title":{"rendered":"Cannabis stock photos need an update \u2014 here\u2019s how to do it"},"content":{"rendered":"
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Cannabis is seemingly everywhere these days. The last time we saw this much reefer madness was the \u201cWar on Drugs<\/a>\u201d campaign of the 80s. 2019\u2019s relationship with cannabis, however, is a little different. As the green rush takes the world by storm, publishers, advertisers, and media moguls are getting excited about a huge, legal, emerging market.<\/p>\n

What this means for visual media is that demand for cannabis stock photos and footage is on the rise with\u00a0no real end in sight<\/a>. Great news! That means new material to work with in creative ways. The challenges that come with new markets (or at least new to the masses as a legitimate industry) is that messaging can be misguided, imagery can get repetitive, and representation can be skewed by opinions based on propaganda of the past. We\u2019ve gathered some information on how to best represent cannabis in contemporary culture so your pot-related projects make a positive impression.<\/p>\n\n <\/div>\n \n \n \n

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\n\n \n \"Indoor\n <\/a>\n \n
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\n \n VISUALSPECTRUM\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"Jar\n <\/a>\n \n
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\n \n Cameron Zegers\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n<\/span>\n\n
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Marijuana images and messaging<\/h2>\n

First, a little on word choice. We\u2019ve all heard the terms pot, weed, marijuana, reefer, etc when referring to cannabis. Although most are fine for casual conversation or to sneak in a play on words, some of these terms have negative connotations and can be damaging to a campaign and a culture \u2013\u00a0marijuana in particular.<\/p>\n

The word marijuana, although commonly used and seemingly harmless, was adopted in the 1930s for anti-cannabis propaganda.\u00a0It is steeped in racial biases and negatives stereotypes<\/a>\u00a0and has become a questionable term to use when creating media for cannabis content.<\/p>\n

Cannabis is the scientific Latin name for the plant genus and all the species that fall under its umbrella. Whether it\u2019s buds for getting high or hemp to make a t-shirt, it\u2019s all cannabis. Sticking to scientific terms and ditching the colloquialisms is the best way to maintain legitimacy and avoid potentially offensive slurs if you\u2019re unsure. It will take time to weed out negative language, but our media can start by leaving marijuana messaging in the past.<\/p>\n\n \n \n \n <\/div>\n

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Photos of smokers not stoners<\/h2>\n

As we move into contemporary representations of cannabis, like messaging, our imagery will need to mirror its modernization. That means moving away from imagery that reinforces narrow stereotypes of cannabis culture (i.e red-eyed stoners surrounded by giant plumes of smoke, dirty bongs, and an excess of apathy).<\/p>\n

That being said, images of cannabis smokers can be expertly executed. Smoke effects, whether from cannabis or not, can present really creative photo and video opportunities. People smoke cannabis. It\u2019s a thing and certainly shouldn\u2019t be omitted from our stock imagery canon.<\/p>\n

The issue arises when \u201cstoner culture\u201d imagery is by and large the most common kind used to represent the people, the industry, and the culture of cannabis. Ad campaigns like MedMen\u2019s ForgetStoner work to normalize cannabis culture and the real people who participate in cannabis use for medicine and recreation.<\/p>\n

How then can we integrate imagery of cannabis without falling into the trap of negative stereotypes and running the risk of creating projects that look like everything else on the web and print? Here are a few ideas to help choose cannabis images that are in line with contemporary culture and will lend credibility to your campaigns.<\/p>\n\n \n \n \n <\/div>\n

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\n\n \n \"Pensive\n <\/a>\n \n
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\n \n ZOA PHOTO\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"Woman\n <\/a>\n \n
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\n \n Milles Studio\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
SEAN HORTON<\/u><\/strong><\/a><\/figcaption><\/figure>\n\n\n<\/span>\n\n
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Authentic cannabis stock photos + footage<\/h2>\n

Authenticity is paramount when integrating lifestyle cannabis images. Remember the old, clich\u00e9 business stock photos of a couple of duds shaking hands in front of a fake graph? In the same vein, nobody is going to be gripped by images of models awkwardly interacting with cannabis in a visibly forced atmosphere.<\/p>\n

Sometimes it\u2019s a party, but often people who use cannabis are just having some casual self-care time with a coffee or an art project. Or they\u2019re just hanging out with their dog, scrolling through Instagram. Look for natural settings and realistic situations with an array of people. Cannabis consumers come in all colors, sizes, shapes, and genders, so be conscious of creating an inclusive space. Remember \u2014\u00a0real people, real life.<\/p>\n\n \n \n \n <\/div>\n

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\n\n \n \"Smiling\n <\/a>\n \n
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\n \n Andrey Pavlov\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"Young\n <\/a>\n \n
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\n \n Eldad Carin\n <\/a>
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\n \n Luis Velasco\n <\/a>
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Edibles and topicals<\/h2>\n

You\u2019ve likely heard about the hype surrounding CBD (aka cannabidiol) and its projected growth in the global economy over the next few years (upwards of $16 billion USD by 2025<\/a>). Touted as the next new miracle medicine, CBD is a non-psychoactive part of the cannabis plant (THC is the part that gets you high) that allegedly helps to\u00a0alleviate anxiety<\/a>, reduce inflammation,\u00a0aid better sleep<\/a>, and minimize seizures among many other purported benefits.<\/p>\n

Similarly, hemp seed and hemp oil is virtually THC-free and has been touted as a protein-rich smoothie and salad superfood in the wellness sector for years now. With the recent legal reform and growing awareness of non-psychoactive cannabis products, both CBD and Hemp Oil are set to explode. So when you are choosing imagery to represent the \u201cgreen rush\u201d remember to include imagery of cannabis tinctures, capsules, and infused edibles and beverages.<\/p>\n\n \n \n \n <\/div>\n

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REESE LASSMAN<\/u><\/strong><\/a><\/figcaption><\/figure>\n\n\n\n\n
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\n\n \n \"CBD\n <\/a>\n \n
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\n \n \"Marijuana\n <\/a>\n \n
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\n\n \n \"Black\n <\/a>\n
\n \n Eddie Pearson\n <\/a>
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Farm to table grow op<\/h2>\n

Cannabis is a plant like may others with species that can be cultivated in an array of different settings. Cannabis can be grown indoors in controlled greenhouses, outdoors in giant farm fields, or in nice sunny spots in the backyard. Stock photos and footage of highly regulated medicinal cannabis facilities will have a different look from farms that grow outdoor industrial hemp (think labs versus corn fields) and are often used for different purposes. If you\u2019re talking strictly recreational use, a simple gardener tending to their plants can be a great way to use stock photos to represent the wide range of cannabis farmers and hobby growers.<\/p>\n\n \n \n \n <\/div>\n

<\/div>\n\n\n<\/div>\n\n
\n \n \"Cannabis\n <\/a>\n
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\n \n \"Canna\n <\/a>\n \n
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\n \n Oleg Zharsky\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n<\/span>\n\n
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Cannabis in color<\/h2>\n

Images of cannabis leaves and buds are useful \u2014 they get the point across. But, as with many product shots, they can get repetitive if the same leaf on a plain background is used over and over.\u00a0Color is making a huge comeback, so don\u2019t be afraid to integrate a healthy dose of colorful graphic elements and illustration to elevate those product type shots.<\/p>\n\n \n \n \n <\/div>\n

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\n \n Eldad Carin\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"Red\n <\/a>\n \n
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\n \n Eldad Carin\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n
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\n\n \n \"Buds,\n <\/a>\n
\n \n Eldad Carin\n <\/a>
\n \n <\/figcaption>\n <\/figure>\n \n <\/div>\n
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\n \n rolfo\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"Marijuana\n <\/a>\n \n
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\n \n Shikhar Bhattarai\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n<\/span>\n\n
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Wearable weed<\/h2>\n

Cannabis fashion<\/a>\u00a0is on the rise so if you\u2019ve had enough cannabis stock photos of real leaves and buds, opt for something different like cannabis apparel. That leaf is iconic enough to signal what the subject matter is about while speaking to the identification many people feel with cannabis culture. Strategically placed leaves within a fashion-style stock photo or a pair of cannabis socks in a lifestyle image offer a different visual perspective on cannabis culture without blatant interaction with physical plants.<\/p>\n\n \n \n \n <\/div>\n

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\n\n \n \"Young\n <\/a>\n \n
\n \n Milles Studio\n <\/a>
\n \n <\/figcaption>\n <\/figure>\n \n <\/div>\n<\/div>\n\n\n\n
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\n\n \n \"Unrecognizable\n <\/a>\n \n
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\n \n Duet Postscriptum\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \"Close\n <\/a>\n \n
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\n \n Branislava \u017divi\u0107\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Stocksy is a royalty-free stock media agency specialized in conceptual and authentic visuals that capture the modern world. We are committed to enabling the entire creative class to execute \u2014 without compromise \u2014 meaningful, forward-thinking work that drives social progress.<\/p>\n

 <\/p>\n

Originally written by Tara Campbell, edited and maintained by the Stocksy team.<\/em><\/p>\n\n \n \n \n <\/div>\n

<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,16,15,28,31],"tags":[23,50,93,94],"acf":[],"yoast_head":"\nCannabis stock photos need an update \u2014 here\u2019s how to do it - Stocksy Ideas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stocksy.com\/ideas\/cannabis-stock-photos-need-an-update-heres-how-to-do-it-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stocksy Ideas - Stories for meaningful work\" \/>\n<meta property=\"og:description\" content=\"Stories about progressive branding, visual media best practices, design inspiration, creative trends, and more. 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