Creative Brief Archive

Creative Brief

CREATIVE BRIEF: Virtual Reality

Virtual reality (VR) is a technology that’s gaining traction and increased relevancy in the media and consumer market. As these trends ramp up and become more visible in the media, there is a great opportunity to fill a growing niche with endless creative potential. Rather than focusing on the VR product itself and running the risk of ending up with a set or clips that have a “stock” quality to them, conceptualizing a shoot with the user experience or narrative at the forefront creates a much more captivating project.

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